5 Creative Ways to Make Your Business More Interesting

You have a business that sells a product or service. It’s been around for fifteen years. And throughout those fifteen years, a system is in place, a routine you would expect everyday, every week, and every month.

Customers visit, browse, pick up, check out and buy. From time to time, you step in to assist them. Eventually, a sale is made—that’s great.

On the other side of the fence, a competitor has a raving client base clinging to every email newsletter, blog post, and announcement sent their way. The enthusiasm is so intense that every new arrival, sale, and promotion is well-received by their audience.

bored businesswomanWish you had that kind of connection with your clients, huh?

But what if you want to change all that? What if you want people to actually understand the depth and importance of what you’re offering? How do you get them to listen?

Here’s my tip for you: make your business more interesting.

There are many creative and innovative ways to add some spice to your brand, all of which must be able to achieve two things:

  • To establish yourself and your business as an industry expert
  • To engage with your target market

Here are five strategies to make your business more interesting to your customers while maintaining your reputation as an industry leader:

1. Case studies – in her article “Top 4 Benefits of Using Case Studies”, Jenna Hanington writes that case studies are one of the most useful and sought out sources of information in which “prospects want to see what kinds of experiences other people have had with your product or service.” This is because they are essentially stories of customers who have tried a product or service, and benefited. A case study explains who the customer is, what his or her problem is, and how the product and service solved it.
about us keyboard
2. Your backstory – another great way to make your business a lot more interesting is to share to your audience how it came to be. People want to know what and who inspired you to take your product or service to the next level; what obstacles your faced and how you overcame them; and of course where you are today. You can put your company history on the About page, and you can share it to bloggers or journalists who are interested in knowing and writing about your product on their blogs.
3. Infographics – text-only content isn’t going to cut it these days. You need a variety of content to engage your customers, and one of these that is growing in popularity is the infographic. Consider our local SEO infographic, it puts together facts and ideas about a particular topic—ideally related to the product or service you provide—and accentuates them with interesting graphics. These pieces of content are so popular that there are online services like info.gram and Visual.ly that can create infographics for your business.

4. Ebooks and other digital content – one of the key factors to a successful product or service is being able to fulfill a need or address your customer’s pain points. You can add more value by providing digital content (e.g., ebooks) that further establishes your brand and your product as a solution. Get creative with the topic, do your research, and provide useful and interesting information. Eventually, your readers will not hesitate to buy from you.

5. Creative and engaging blogging – this should come as a no-brainer, since every business would ideally have a business blog. But the key is to create that line of intimacy and community building between your brand and your customers through creative and engaging blogging. In other words, don’t just fill your blog with announcement posts, statistics, and other boring stuff. Talk about the five ways to keep your house from leaking, or the secret to buying a new house without busting your wallet.

So whether you are a stock trading company or a financing corporation, you can implement these fives strategies to add some color and life into your brand.

Your customers will not only remember you, but they will see you as an industry expert that they can trust and engage with.