drive more customers

How To Drive More Customers To Your Online Business

You have an online business. It’s got its own website, a basket and check-out system in place, and a business blog with good content.

Why aren’t customers pouring in and buying your products?

Let’s face it, setting up an online business is just the first part of the journey. What comes after is months to years of hard work to keep your business afloat. And how else but to drive in more customers who are willing to buy.

There are two aspects of your online business that determine your chances of driving in more customers: the technical aspect, which focuses on your product, website, SEO, and the tools you will need to further your online marketing efforts; the personal aspect, which is all about growing your customer base by fostering loyalty and trust, and spreading the word about your business.

Focus on these two aspects if you want to drive more customers to your business and grow your sales. Let’s take a look at each one closely.

Get Technical: Product, Website, and SEO

building a website

An online business cannot survive without a product to sell and a website to house it. Both should be visible enough for people to know that they exist and are available, and important enough to matter to them. Here are several tips to help improve your product, website, and their visibility on the web:

Product

  • Your product should deliver what it promises: convenience, quality, protection, etc. If your product falls short, you will lose your customer’s trust and interest in it. On the flip side,
  • Work on creating a product—whether new or an improved version of the original—that answers people’s needs, addresses their problems and pains, and is affordable for members of your target market.
  • Product and market research allows you to determine what works and what people need. You may feel that you don’t have the capacity to invest on this early on in your business, but this research can bring in tons of value and insights on your target market and your product.

Website

  • Clunky website? Is it full of 404 errors, non-working widgetized content, and ugly graphics? Get these issues fixed before your online business falls to the ground.
  • Are your pages in need of good copywriting? Hire a great web copywriter to create fresh and new content for your business website. If you happen to work on your own copy, make sure that it’s catchy and presents the benefits of doing business with you.
  • An About page that speaks to your customers can do wonders for your business. Instead of talking about boring stuff like sales statistics and business culture, why not share the history of how your brand came to be? Who are you and the people that made this product come to life?
  • Navigation shouldn’t take more than a minute to get the hang of. The moment I feel lost when visiting a business website, I leave the page immediately. A comprehensive sitemap does the trick, plus it helps boost your site’s SEO. More on that later.
  • Customer support must be accessible to your customers at all times. Set up a Help section of your site to house your FAQ page, a knowledge base, and a customer support system with live chat or ticketing options for special issues and concerns.
  • Sharing should work seamlessly with your business. Make it easy for customers to spread the word about your business or a particular product. An Email to a Friend button is a good example.

SEO

  • Focus on having keyword-rich content on the most important sections of your site, such as the home page, About, product pages, and your business blog. Google’s Adwords Keyword tool is a great and free tool to find keyword suggestions for your website.
  • Boost your SEO ranking by choosing good key phrases that reflect who you are and what your are selling online. According to Michael Mothner in his article “5 Secrets to Selecting Highly-Effective SEO Keywords”, using good key phrases instead of singular words brings in substantial results, since these words best define your offering.
  • Create sound meta tags and descriptions to better define yourself when search engines begin crawling your website.
  • Links add credibility and visibility to your website, which is why link building is one of the crucial aspects of almost all search engine optimization campaigns. But don’t be tempted to spam other websites by leaving visible and obvious links back to your site on a comment or forum post that doesn’t add value.
  • Pages that link internally with one another boosts SEO ranking significantly. You can link blog posts and website pages that connect and relate to one another.

Personal Touch: Customer Engagement and Effective Marketing

customer importance

Having a great-looking website and a fantastic product is key to an online business’s success, but without customers and sales, all of that would disintegrate into nothingness.

These days, it’s no longer just ranking high on search engines and boosting your visibility. It’s important to cultivate trust and loyalty by building your online reputation and developing strong relationships with your customers.

Let’s take a look at tips you can use to give your business a personal touch:

Customer Engagement

  • Your business blog isn’t just the megaphone to announce site updates and news. It’s where customers go to learn more about your products and the many ways they can benefit from them. Implement a solid content marketing plan that focuses on educating and informing your customers. In return, you set yourself up as an authority figure in your industry.
  • Keep in mind that customers are people, and they will voice out their ideas, concerns, and feedback about your business or product. Listen and respond to let them know that you care about what they have to say. This develops trust, which is something that you must always protect.
  • Put your customer’s best interest at heart. Go over and above their expectations by delivering stellar customer service. For instance, if you accidentally shipped the wrong or a defective item, offer a replacement with free shipping. You can throw in a freebie to let them know that you appreciate their business and patience.

Effective and Memorable Marketing

  • Tap into your industry’s influential leaders and have them spread the word about your product offering. These are bloggers and journalists who are on the lookout for companies and products that interest them and what they believe would be useful to their reader base.
  • Guest blogging is one of today’s popular strategies to get the word out about your product or service. Make sure to pitch to authority blogs and websites article topics that are in line with their niches, and write guest posts that are of great quality.
  • A well-blended strategy of online and offline marketing can bring in more customers to your business. Apart from engaging with interested prospects online, you can participate in events, conferences, and business affairs for more exposure.
  • Get your customers excited with 3-day sales, contests, community engagement activities, and the like. More than just driving in more sales from new and repeat business, this allows you to add some spice to your business and to create lasting memories with your customers.

To drive more customers to your online business, you have to work on both aspects. You can’t just focus on the technicalities and not promote community and customer loyalty. On the other hand, you won’t be able to attract more sales if your website or your product are useless and inaccessible.

Invest an equal amount of time and effort on both aspects, and you’re sure to drive in more customers than ever before.