It’s a fact that many small business owners don’t even realize that their websites visibility issues are due to Google Panda, Penguin or Pigeon updates. Sometimes it’s as simple as a Search Engine Visibility box being checked in WordPress.
We like to think of your website as a finely tuned engine as it’s important that everything is running on all cylinders. In order for this to happen we have to open the hood to make sure the inner workings are tuned to perfection.
Two Part Local SEO Audit:
Website Structure Audit
- URL Structure
- Website Architecture
- Internal Linking Strategy
- Google-bot Crawling Issues
- Coding issues
- Design issues
Website Content Audit
- Content Quality
- On-page SEO Factors
- Google search index/Power index
- Social Media Presence
- External Links
- Duplicate Content Issues
- Past SEO work
- Keyword Research
These are all issues that affect website performance in the search engines. Many of these issues are quick fixes but on the rare occasion they’re not. On that rare occasion when these issues arise we will be sure to notify you of any actions you may need to take before starting your SEO campaign.
A majority of the time (by far) any changes needed are typically minimal. Our team will let you know if they’re just recommended or ‘highly recommended’ to ensure the greatest chance of success for your SEO campaign. Most of the time the changes we recommend have to do with website structuring and content. In these circumstances we will help you make structural changes and offer content writing services in case you don’t have time to produce your own. Our writers are highly skilled and understand the SEO process.
If you think your website might have issues please let us know up front. We will find them but it’s easier just to be up front and honest about past SEO dealings, webmaster tools penalties and any other issues your website may have. We look forward to helping your website reach search success.
Next: The Competition Audit Increases SEO Results
RankLocal uses competitive intelligence tools for local SEO keyword selection, data analysis and revision/implementation techniques in order to give your local marketing campaign a distinct competitive advantage.
The Key to Getting More From Local SEO
To truly be successful online you should study what your competition is doing and use this information to your every advantage. Think about this, consumers are looking for the services and products that you provide and during their local search they will either find you or your competition. It’s extremely important for your business to make the right choices including highly relevant keyword selection consistent to your business offerings. That’s where we come in. Competitive intelligence tools allow us to gather an insider’s look at your competition to see what they are doing right and what they are doing wrong. We capitalize on the intelligence and data we gather, using the information obtained to make your campaign more prominent, connecting consumers to your website.
Precise keyword selection plays an integral part in local SEO and your local business marketing campaign overall. The search words with a high propensity for conversion and the highest search volume will give you a much greater ROI. Our search engineers ascertain the most popular searches for your product or service by analyzing your niche using drive down intelligence gathering. Our success comes from constantly monitoring and optimizing your marketing campaign to achieve the best results.
By analyzing local and mobile search data in your area we determine the best route in which to promote your business. Using a variety of intelligence gathering tools enables us to determine exactly how your competition is generating their leads and the methods that they are currently using. This is essentially the first step we take in order to dominate your competition.
To keep you on top of your competition we employ time tested on-site SEO techniques which consists of metadata revisions, targeted keyword implementation and overall website structuring revisions, including our our Top-Down Optimization™ services for increased local search rankings.
The Top-Down Optimization™ method allows us the ability to optimize your website for competitive keywords while allowing a master theme to pilot its parent categories. This method affords our clients the ability to compete in competitive niches while making certain that the parent and child directories within a site are directly related to and categorized correctly under the revolving master theme.
By integrating Google Webmaster Tools and the data we get from these metrics, we gain a competitive advantage by being consistently informed of important user data and statistics. We use this data to target your local search engine optimization initiatives.
These are just a few of the tools we use to compliment your overall marketing objective, giving you a distinct advantage over your competition.